FoundByAI
Audit
Free · No email required · 5-min read

The 12-Point AI Visibility Audit

Walk through these 12 checks and you'll know exactly why AI engines aren't recommending you — and how to fix it. No jargon. No fluff.

12 checks~45 min auditSelf-serve
Step 01
Print or open this page

Best on a laptop or tablet so you can switch between tabs while you check.

Step 02
Work through all 12

Be honest. Tick what's done, flag what's broken. Most businesses fail 7+.

Step 03
Fix the Easy ones first

Items 1, 4, 7, 11, 12 are quick wins. Knock them out in a weekend.

01
FoundationEasy·30 min

Google Business Profile completeness

WhyAI engines lean heavily on Google's local data to answer 'best [X] near me' queries. An incomplete profile = invisible.

How to check
  1. 1Search your business on google.com — is the right side panel populated?
  2. 2Check categories, hours, address, phone, website are all filled in.
  3. 3Photos: aim for 10+ recent images (interior, team, work, products).
02
AEOMedium·2–3 hours

Schema markup on your website

WhyStructured data tells AI engines exactly what kind of business you are. Without it, you're a wall of text they have to guess at.

How to check
  1. 1Run your homepage through schema.org/validator — does it return LocalBusiness, Organization, or Service schema?
  2. 2Check key pages have FAQ schema if you have any FAQ content.
  3. 3Product pages should have Product + Review schema for ecommerce.
03
FoundationMedium·3–4 hours

NAP consistency (Name, Address, Phone)

WhyAI engines cross-check your business details across 30+ directories. Inconsistencies = uncertainty = no recommendation.

How to check
  1. 1Search your business name on Yellow Pages, Yelp, Localist, Facebook, LinkedIn.
  2. 2Are name, address, and phone identical (including suite/floor, formatting)?
  3. 3Fix the most common variations first — most damage is from old listings.
04
TrustEasy·1 hour to set up

Customer review volume + recency

WhyAI uses review signals heavily. 30 reviews from 2020 carries less weight than 12 from this quarter.

How to check
  1. 1Count reviews on Google in the last 90 days — aim for at least 5.
  2. 2Check average star rating across Google + Facebook + Yelp.
  3. 3Set up an automated review request flow if you have none.
05
ContentMedium·4–6 hours

FAQ content matching real customer queries

WhyAI engines pull from FAQ-style content. If you don't answer the questions customers ask, AI can't either.

How to check
  1. 1List the top 10 questions customers ask you in person or by email.
  2. 2Make sure each is answered on a page on your site (with the question as a heading).
  3. 3Bonus: add FAQPage schema markup to that page.
06
FoundationMedium·2–6 hours

Mobile page speed

WhySlow mobile sites lose Google's trust and lose AI's recommendation. Page speed is now an AI ranking factor.

How to check
  1. 1Run your homepage through pagespeed.web.dev on mobile.
  2. 2Aim for 70+ score. Below 50 = critical fix.
  3. 3Biggest wins: image compression, deferred JavaScript, modern image formats (WebP/AVIF).
07
FoundationEasy·10 min check, 1 hour if broken

HTTPS / SSL certificate

WhyAn expired or missing SSL = instant trust loss with every engine (AI and traditional).

How to check
  1. 1Check your URL bar — is the padlock there?
  2. 2Run your domain through ssllabs.com/ssltest — aim for A grade.
  3. 3If hosted on Shopify, WordPress, or Vercel — usually automatic. Confirm anyway.
08
FoundationMedium·Half day audit

Mobile-first responsive design

Why60%+ of customers find businesses on mobile first. A clunky mobile experience = AI deprioritizes you.

How to check
  1. 1Open your site on your phone — can you tap buttons easily without zooming?
  2. 2Test the form/booking flow on mobile, end-to-end.
  3. 3Use Chrome DevTools (cmd+shift+i → toggle device mode) to test all breakpoints.
09
ContentHard·Ongoing — 2–4 hours per piece

Conversational long-tail content

WhyAI engines answer specific, conversational questions. 'Best dentist Auckland' isn't enough — you need pages that answer 'best emergency dentist for kids in Auckland CBD on weekends'.

How to check
  1. 1Brainstorm 20 long-tail queries customers might ask AI.
  2. 2Pick 3–5 most relevant — write content (blog or service page) for each.
  3. 3Use the exact query as the page heading. Use natural language, not keyword stuffing.
10
TrustMedium·2–3 hours total

Industry directory citations

WhyAI cross-references your business across niche directories. Trades have FindABuilder; clinics have HealthPoint; cafés have Zomato/TripAdvisor.

How to check
  1. 1Identify the top 3 directories specific to your industry in NZ.
  2. 2Create complete profiles — same NAP as your Google listing.
  3. 3Link from each to your website (citation + backlink in one).
11
AEOEasy·1 hour

Sitemap.xml + robots.txt

WhyThese tell search engines (and AI crawlers) what pages exist and what to index. Missing or misconfigured = invisible pages.

How to check
  1. 1Visit yourdomain.com/sitemap.xml — does it load and list your important pages?
  2. 2Visit yourdomain.com/robots.txt — does it allow crawling and link to your sitemap?
  3. 3Submit your sitemap in Google Search Console + Bing Webmaster Tools.
12
ContentEasy·1 hour

OpenGraph + meta descriptions per page

WhyWhen your site is shared, AI engines (and humans on social) need clean preview cards. Missing OG = no card = no shares = no signal.

How to check
  1. 1Use a tool like opengraph.xyz — paste your homepage + 5 key pages.
  2. 2Every page should have: og:title, og:description, og:image, twitter:card.
  3. 3Image should be 1200×630px branded with your logo + page title.

Worked through it. Now what?

If you flagged 5+ items, you're losing customers to AI right now. We'll audit, fix, and monitor — so you stop guessing.

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  • ✓Full scan across 4 major AI engines
  • ✓Side-by-side competitor benchmark
  • ✓12-point fix list, prioritised by impact
  • ✓Optional 30-min review call (no sales pitch)
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